Shorten any URL, brand it, protect it, and see exactly who clicked and from where.
Lookups are cached and analytics is written after the visitor has been redirected, so tracking never costs the click.
Set an expiry and a fallback so an old link lands somewhere sensible instead of a 404.
A code is never reissued, so a link you shared last year can never point at somebody else’s destination.
Length is the least interesting thing about a short link. What matters is that the link becomes an object you control after you have shared it: you can change where it goes, see who followed it, retire it on a date, or put a password in front of it. A raw URL pasted into a printed catalogue is a decision you can never revisit. A short link in the same place is one you can.
An alias is the part after the slash. A readable one — /spring-sale rather than /a7Fq2x — survives being read aloud, typed from a printed page, and quoted in a meeting. Aliases are checked against a reserved list so a link can never collide with a real page on the site: nobody can claim /pricing or /login and quietly shadow it. A deleted code is retired permanently rather than returned to the pool, so a link you shared last year can never be reissued to somebody else’s destination.
Clicks and unique visitors are different numbers and both matter. Clicks count every follow, including the same person twice; unique visitors count a daily-rotating salted hash, so the same person on two days counts as two. Known bots — crawlers, link unfurlers in chat apps, security scanners — are identified and excluded before the totals reach you, which is why a link shared in a group chat shows fewer clicks here than a naive counter would report. That difference is the point.
UTM tags tell your own analytics where a visitor came from. Add them to the link and they are appended to the destination URL, so whatever analytics runs on that page receives them like any other tagged traffic. If the destination already carries a UTM parameter, yours does not overwrite it — the existing value wins, because a URL someone deliberately built should not be silently rewritten.
Yes. Edit the destination at any time; the short code itself stays the same.
No. Known crawlers and unfurlers are identified and excluded from the reported totals.
Custom domains are on the Business plan.
It stops resolving and the code is retired permanently — it will never be handed to another account.
Free to start, with analytics on every link.