A code on the board opens the full listing — photos, floor plan, video tour and your contact details — while they are standing outside the property.
You know which property the caller stood in front of before they say a word.
Scan counts per board show which locations generate interest and which are wasted spend.
Repoint or pause the code so a sold listing stops attracting dead enquiries.
A board is read from several metres away, often from a car, and the usual close-range sizing advice does not apply. Work from roughly a tenth of the reading distance: 3 metres wants about 30 cm, 5 metres wants about 50 cm. Under-sizing is the most common mistake on property signage, because the code looks perfectly fine on the artwork proof at desk distance and is unreadable in place.
Someone scanning outside a property has one question, and it is about that property. Sending them to the agency homepage makes them search for the listing they are standing in front of, and most will not. Link to the listing itself — photos, floor plan, price, video tour — or straight to a WhatsApp chat with the property reference pre-filled, which turns a passer-by into a named enquiry without a form.
One dynamic code per board turns signage from an assumption into a measurement: which streets generate scans, which price brackets attract attention, how interest decays over the weeks a property sits. When it sells, repoint the code at your current listings rather than leaving it on a sold page, or pause it entirely — a board that keeps generating enquiries for an unavailable property wastes your team’s time and the caller’s.
Yes. Give each board its own dynamic code and the analytics separate them.
Whatever answers the next question — usually the listing page with photos and a floor plan, or a WhatsApp chat for immediate enquiries.
The code does; the print needs to. Use the vector PDF with a laminated or weatherproof board finish.
Create property codes free and track every scan.